Customer loyalty in the online world is not the same as offline. Substitutes are just a click away vs. down the street offline. Customers expect you to know everything that’s ever happened between you online, while they accept anonymity offline.
Understanding how these differences impact marketing is crucial to the right approach to developing more customer loyalty in an online world.
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Showing posts with label return customers. Show all posts
Showing posts with label return customers. Show all posts
Thursday, August 27, 2009
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