Did you know it was a Boston group that really the Obama campaign's web machine? It will be cool to see how Obama and team choose to use the web in the future - and drive how others use the web in new ways.
"technology wasn't just a tool in the arsenal, but a transformational force."
They powerfully leveraged everything from text messaging to YouTube video propagation to supporter networks on platforms like Facebook and Twitter - to far greater extent than Hillary or McCain.
The KEY was that when you signed up on MyBarackObama.com (affectionatly known as MyBO) you immediately understood how to get involved - by virtue of the intuitive user interface, functionality, and layout. (my passion, you know)
You could click a button to donate. You could see maps displaying locations and details about area house parties. You could organize your own event. You could download the Obama "message du jour". You could establish your own fund raising efforts and watch the "thermometer" rise as your friends helped out. And give 'em your email address, you'll get emails signed by everyone from Michelle to Al Gore.
The team that did the work is from Boston ~ a shout out to Blue State Digital!
http://www.boston.com/bostonglobe/magazine/articles/2009/01/11/the_geeks_behind_obamas_web_strategy/
How can you use the web to do your business differently?
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And give 'em your email address, you'll get emails signed by everyone from Michelle to Al Gore. http://www.jihoy.com/
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