Twitter helped Moonfruit become a household name, boosting the company's followers from about 400 to 47,000 in a few days. Wendy White, marketing director, created the contest enabling Twitter users to win one of 10 Apple MacBook Pros over a seven-day period -- they just had to include the "#Moonfruit" hashtag. Online retailer Chickdowntown also has enjoyed sales gains from announcing contests via Twitter. What makes this such a success is re-tweeting, in which Twitter users pass on information to their lists of followers.
http://online.wsj.com/article/SB124805161394863097.html
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