Thursday, July 23, 2009

TreasureWorld game gets kids OUTSIDE

Childhood obesity may be a problem of epidemic proportions in many parts of the world, but several games are doing their part to help keep kids moving. We've already covered LocoMatrix, Swinxs and The Hidden Park, and now a new contender launched last month takes kids on a wifi-based treasure hunt outside.

Published by Aspyr Media, Treasure World is a game for the Nintendo DS that converts real-world wifi signals into online treasures. The story focuses on Starsweep, a space traveller who journeys through space in his ship called Haley. In the game, however, Haley has broken down and needs more stardust to get going again. A quirky robot named Wishfinder helps players find not just stardust but also treasure during their adventure by tapping the wealth of wifi hotspots available around the world. More than 2,500 in-game items and treasures such as trees, flowers, candy and clothes can be unlocked as players access the more than 200 million wifi treasure spots worldwide that are registered within the game, and those items can be used to decorate in-game environments. Some feature musical qualities; others can be used to dress up the player's unique character. Either way, the stardust uncovered helps move the spaceship along. Only some items are available at each hotspot, however, meaning that the more kids move around, the more they'll find. Players can also join Club Treasure World to chat, trade items and show off with other treasure hunters around the globe. Treasure World's list price is USD 29.99.

Treasure World is not only another blow in the fight against obesity, it's also a nice illustration of what's called the OFF=ON trend, whereby the online and offline worlds are increasingly overlapping. Game developers around the world: keep the kids moving and the innovations coming!

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